Bring the decisions, conversations, and situations you would usually navigate alone, and work through them with a private coach who helps you see clearly and act in line with your own standards.
Seven days free on the annual plan. Cancel anytime.
Method by executive coach Jord Cuiper, based on 10,000+ hours with professionals at
Take five minutes to see how you are currently operating across the six values at the heart of Jord's work, helping people grow without losing sight of what matters.
Free · No signup
Be honest. This shapes everything that follows.
Takes about 5 minutes.
Ara II gives you unlimited access to Digital Jord, a private coach built specifically to coach rather than simply answer. It gets to know you like no one else, offers life-changing insights, and guides you when a decision is live or a pattern is taking over.
Start with a personal assessment and an intake with Digital Jord to understand how you are currently operating, what is asking for your attention, and where to start.
Excellence and Integrity are holding. What you do for the pleasure of it has been the first thing cut for three months.
9 moments · 12 weeks · substantial evidence
Use guided assessments to understand what is holding you back, build the skills that matter, and make practical improvements you act on today.
Suggested next
The capacity audit · about 12 minutes, in conversation
This ends with
One sentence: what is draining you, and what it buys you.
Drawing the line · about 12 minutes, in conversation
This ends with
One sentence: the line you will hold.
The pattern that repeats · about 12 minutes, in conversation
Unlocks after the ones before it.
Get insight into the patterns and blind spots emerging across your conversations and check-ins. Understand what is improving, what keeps showing up, and what is driving it.
Every one of these was a decision you had already made. What changes between the room and the week is who is watching.
Take it to your coach9 moments · 6 weeks · substantial evidence
14 July · Coaching session
“I will raise it at Monday’s review.”
21 July · Weekly check-in
“Did not get to it. Bad week.”
4 August · Coaching session
“It is still open. I keep finding a reason.”
3 patterns tracked
Bring the decision you are carrying, the conversation you are avoiding, or the situation you cannot seem to fix. Work through it with Digital Jord and leave with a clear next step you are ready to act on.
I have to tell my co-founder the launch date is moving. I have been putting it off for a week.
A week is a long time to carry a date you have already moved. What are you protecting by not saying it yet?
That he thinks I over-promised. Which I did.
Then the conversation is the apology, and it gets shorter every day you wait. Name a time you will have it.
Saved Commitment
“Tell Daan the date is moving, tomorrow before stand-up.”
See it in CommitmentsSeven days free on the annual plan. Or €49 a month.
0%
get clear on what to do next
0%
handle difficult situations faster and better
0%
make meaningful changes in their work and life
We asked our members what changed. Here is what they said.
A sparring partner that knows me“If you want a coach who already knows you, available the moment you need them, for the price of a single hour with a senior coach per month, this is the product. Having those quick touchpoints to sense-check everyday challenges against my operating principles is the best kind of reality check I could ask for.”
Berend R., Director of GTM & Ecosystem Partnerships
Seen clearly“Using Ara II felt like seeing my operating system exposed in front of me. The scary part was how accurate it was. It showed me patterns I already felt deep down, but never saw reflected back this clearly and objectively before.”
Tobias S., Owner & Brand Director
An anchor in transition“Ara II helped me uncover, articulate and prioritise my values, which now run through both my professional and personal life. That clarity became an anchor during a significant period of transition, helping me understand not just what decisions to make, but why certain choices resonated and others didn’t.”
Isabel W., Sustainability Consultant
Found the leak“It helped me quickly identify a major energy leak, uncover where it was coming from, understand the internal mechanism sustaining it, and make a direct change to resolve it. It has also been an excellent sparring partner, offering thoughtful and uniquely unbiased perspectives.”
Mitchell V., Founder
Time for what matters“Between being a husband, father, and entrepreneur, life often felt chaotic. Working with Ara II has given me the clarity, direction, and focus to cut through the noise and make more time for the most important person in my life: my daughter, Lila.”
Gary B., Commercial Director
Built it. Lost it. Rebuilt everything.“I built Ara with one mission: to put world-class coaching in everyone's pocket.”
Jord Cuiper, founder.At 24, Jord founded a tech company and scaled it past seven figures. A near-fatal health crisis forced him to step down and rebuild.
He spent the next decade training under leading experts in psychology and human performance, and pressure-tested that work through 10,000+ hours of coaching grounded in behavioural science and ACT.
Today he works with high-level professionals at pivotal points in their work and lives. Some lead teams at Google, Adyen or McKinsey. Others are scaling their own companies or performing at a high level in their own field.
Ara II is that practice turned into a system anyone can access.
Your private coach, available whenever you need it.
Billed annually at €480, with the first seven days free. That is 2 months less than paying monthly.
Start 7-day free trialPrefer to pay monthly? €49 a month, start monthly.
Cancel anytime from settings. Your trial ends before you are charged. Prices include VAT.
Both plans include
We believe Ara II will wow you. Not convinced, or still have questions? Reach out and we'll help: hi@ara2.ai.
