A sparring partner that knows me“Having those quick touchpoints to sense-check everyday challenges against my operating principles is the best kind of reality check I could ask for.”
Berend R., Director of GTM & Ecosystem Partnerships
Your private coach, anytime.
Bring the decision you keep thinking about, the conversation you need to have, or something you can't quite work out alone.
TRY ARA II FREE
7 days free · €0 due today · Cancel anytime
Method by executive coach Jord Cuiper, based on 10,000+ hours with professionals at
Start with what’s on your mind.
No high coaching fees. No waiting for something to feel big enough. Whatever comes up, you have a coach for it.
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Ara II
- You: I have a conversation with my manager tomorrow that I've already postponed twice.
- You: My role has changed a lot over the last six months and I'm unhappy with where it's heading. I need to say that clearly, but I don't want to come across as difficult or ungrateful.
- Ara II: You seem fairly clear about what needs to be said. The difficulty starts when you imagine how it might be received. Let's understand that part before we prepare the conversation.
- Ara II: What response from your manager are you most worried about?
BRING IT TO ARA II
7 days free · €0 due today · Cancel anytime
How Ara II works
Take it further.
Use Ara II to work on what deserves more attention, build the skills you need, and understand yourself better over time.
Focus
Decide what comes first.
Turn what matters most into a monthly focus, with clear commitments Ara II helps you protect over time.
MY FOCUS
Make space for what matters.
I want my family and my health to get more than what's left of my week.
What I want to do differently
A focus to return to and refine through coaching.Protect two evenings a week before I fill the calendar.
Develop
Get better at what matters.
Go deeper with guided coaching sessions designed to build clarity and skills across the areas of work and life you want to develop.
Suggested next
Where does your energy actually go?
The capacity audit · about 12 minutes, in conversation
Walk away with
a clear picture of how you spend your energy, and one thing you'll stop, or do less of, to protect what's been paying for it.
Which line do you keep crossing?
The boundary audit · about 12 minutes, in conversation
Walk away with
honesty about the line you keep crossing, and one step to start reclaiming it.
What do you keep doing that you wish you didn't?
The pattern audit · about 12 minutes, in conversation
Unlocks after the ones before it.
Insight
See what keeps happening.
Ara II connects what you share over time to surface patterns, blind spots and connections you might otherwise miss.
Since 12 June
You commit in the room, then renegotiate it alone.
Every one of these was a decision you had already made. What changes between the room and the week is who is watching.
Take it to your coach9 moments · 6 weeks · substantial evidence
Everything behind this
14 July · Coaching session
“I will raise it at Monday’s review.”
21 July · Weekly check-in
“Did not get to it. Bad week.”
4 August · Coaching session
“It is still open. I keep finding a reason.”
3 patterns tracked
What changes when people use Ara II.
0%
get clear on what to do next
0%
handle difficult situations faster and better
0%
make meaningful changes in their work and life
A sparring partner that knows me
Seen clearly“It showed me patterns I already felt deep down, but never saw reflected back this clearly and objectively before.”
Tobias S., Owner & Brand Director
An anchor in transition“Ara II helped me uncover, articulate and prioritise my values, which now run through both my professional and personal life.”
Isabel W., Sustainability Consultant
Found the leak“It helped me quickly identify a major energy leak, uncover where it was coming from, understand the internal mechanism sustaining it, and make a direct change to resolve it.”
Mitchell V., Founder
Time for what matters“Working with Ara II has given me the clarity, direction, and focus to cut through the noise and make more time for the most important person in my life: my daughter, Lila.”
Gary B., Commercial Director
TRY ARA II FREE
7 days free · €0 due today · Cancel anytime
The coach behind the system
Built from 10,000+ hours of coaching experience.
Built it. Lost it. Rebuilt everything.“I built Ara with one mission: to put world-class coaching in everyone's pocket.”
Jord Cuiper, founder.Meet Jord. At 24, he founded a tech company and scaled it past seven figures. A near-fatal health crisis forced him to step down and rebuild.
He spent the next decade training under leading experts in psychology and human performance, then pressure-tested that work through 10,000+ hours of coaching grounded in behavioural science and ACT.
Today, he works with founders, leaders and professionals at pivotal points in their work and lives.
Ara II brings the methodology from that work into a private coach you can use whenever you need it.
10,000+Hours
500+Professionals
20+Countries
Try it for yourself.
7 days free. Cancel anytime.
Try Ara II free for 7 days.
START 7-DAY FREE TRIAL€0 today. Card required. Then €119.88/year, renewing automatically. Cancel before your trial ends to avoid the first charge.
For eligible new guest subscriptions. Prices shown in EUR.
What’s included in both plans?
- Coaching with Digital Jord, without booking.
- Guided sessions to work on something specific.
- Insights into patterns across your conversations.
- Commitments and check-ins to help you follow through.
FAQ
Questions, answered.
We believe Ara II will wow you. Not convinced, or still have questions? Reach out and we'll help: hi@ara2.ai.
How is this different from ChatGPT?
A general AI starts cold every time. Ara II starts from your personal map: your values, the patterns Ara II has named in your work, what matters this month. Every conversation runs on top of that map and updates it. The prompts were co-authored with Jord and refined against thousands of real coaching sessions, grounded in ACT and behavioural science. The more you use Ara II, the more of your own history it has to work from.
How does Ara II compare to my other options?
Is this therapy?
What happens to my data?
Who is Ara II for?
What if it is not for me?